Boots Christmas 2017, PR Event

Red PR and Boots wanted to create a relaxed experience, where bloggers, vloggers and beauty press could enjoy their Christmas 2017 brands and products, in their natural home environment.

Boots welcomed 150 journalists, fans and bloggers through the doors, first introducing the top-selling products of the year and the psychology of gift buying, by means of guest speakers and our huge top ten advent calendar.

Guests were then free to roam the house, sampling products, enjoying treatments and speaking to brand ambassadors about each of Boots Christmas brands and ranges in a warm, cosy, Christmas household.

CREDITS
Client: Matter, for Red PR – Boots Campaign.
Producer: Abbi Barham, Anomalous Events
Production Manager: Daryl Leibert, Anomalous Events
Set Dressers: Cat Costello, Ella Wilbraham, Tahlee Johnson, Nuha Mekki, Jess Morgan
Sketches and visualisations: Mike Ibsen